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Visual identity
What service do we offer?
We create complete visual identities that represent your brand's personality and strengthen your presence at all touchpoints, reinforcing recognition, consistency, and professionalism.
What does this service consist of?
The identity design covers:
·Primary logo and secondary versions
·Corporate color palette
·Typographic system
·Modular graphic system (elements, patterns, textures)
·Style guide or brand manual
·Key visual applications (website, stationery, social media, signage)
Each element is formulated to ensure that your brand not only looks good, but Visual identity is not just aesthetic: it is aligned with the brand strategy and designed to work across all media.
Objectives and results
With this service, we achieve:
·A coherent and distinctive visual identity
·Increased brand recognition
·Improved perception and trust
·Graphic consistency across all media
·Facilitated visual communication with the end customer
We offer this service to companies, institutions and projects of any sector that seek to professionalize their image, with local presence in the Balearic Islands and hybrid or remote projects.
Frequently asked questions
What does a visual identity design include?
It includes the logo, color palette, typography, and graphic resources that define how a brand is visually presented.
What is the difference between a logo and a visual identity?
A logo is an identifying element. A visual identity is the complete system that allows the brand to be applied consistently across different media.
What is a visual identity manual?
It is the document that outlines the usage guidelines for a brand, its graphic elements, and the necessary guidelines for maintaining a consistent image.
When should I update my company's visual identity?
When the image has become outdated, no longer reflects the current positioning, or needs to be adapted to new audiences, markets, or lines of business.