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Mollach
Mollach is a graphic design studio in Mallorca founded by Baltasar Moyá and Joan Toni Blanco. The corporate identity has been created according to the concept of duality that surrounds the brand, created by two partners. Hence the concept that the two vowels are differentiated from the consonants, two vowels compared to the rest, duality.
Client
Mollach
Year
2023
Type of work
Branding
Web Design
UX/UI
Social Media
Merchandising
Stationery
The brand has been built in a horizontal way, giving main prominence to the logo, then joining it with the lines that give us the anagram as a final composition, this brand does not have an isotype/symbol.
As a corporate typeface, the Alpaca Scarlett Demo, which is an improvement on Alpaca 54, by Andrew Hart: Alpaca 54's edges were rounded and the soft characters seemed to have choppy letters, not to mention the lack of punctuation and random grunge lowercase. The auxiliary font, Inter Tight, created by Rasmus Andersson, provides several OpenType features, such as contextual alternatives that adjust punctuation based on the shape of surrounding glyphs.
The brand's color palette consists of a very characteristic blue as the main axis (a color that inspires tranquility, security and confidence), this blue is complemented with white and black depending on the background colors.
Along with the brand, offline and online supports have been worked on, both stationery (business cards, letter sheets, corporate folders, American envelopes, stickers, etc.), merchandising (corporate t-shirts, tote bags, mugs, etc.), and design. of web.
